I guess this happens when you get older, so if you’re under 30 this may make no sense to you. Today I realized yet again that everything that is new is really just a technology twist on an age old concept.

I attend a local Ladies Book Club, which is a hoot by the way. And we read The Prizewinner of Defiance Ohio this month. It is a story about a mom who has lots of kids and no money who enters contests by writing ad jingles. We were talking about how that doesn’t happen anymore when somebody said, we’ll it is still happening on YouTube. My mind went back to the Doritos Superbowl ad where they invited anyone to upload an ad to YouTube as a contest. Yet another reminder that our supposed technology innovations are simply bigger, bolder, broader ways of repackaging the past. I guess the moral of the story is, if you’re looking for something new to invent, look at what happened in the past and revive it with technology.